Meet the Founders
Paul Francisco
Paul Francisco
Paul Francisco
Born and raised in Loch Arbour, NJ, Paul has spent his life mastering the art of surfing along the Jersey shore and beyond. His deep connection and passion for the sport is something he loves to share with others. He has been surfing professionally with Hurley for over 4 years now, and his competitive surfing background has made a great
Born and raised in Loch Arbour, NJ, Paul has spent his life mastering the art of surfing along the Jersey shore and beyond. His deep connection and passion for the sport is something he loves to share with others. He has been surfing professionally with Hurley for over 4 years now, and his competitive surfing background has made a great foundation for his coaching skills. With an approach centered on creating trust, fun and positivity, Paul prides himself on forming lasting bonds with his students, enabling them to surf with confidence and progress their technique at every level.
Cole Conti
Paul Francisco
Paul Francisco
A Jersey Shore native, Cole has been surfing in NJ and PR for over 10 years. He chose to go to Monmouth University to stay close to the ocean, spending winters surfing at home and traveling to new surf spots during school breaks. His talent extends beyond teaching—he’s also a skilled filmer and drone pilot, capturing stunning footage. Wit
A Jersey Shore native, Cole has been surfing in NJ and PR for over 10 years. He chose to go to Monmouth University to stay close to the ocean, spending winters surfing at home and traveling to new surf spots during school breaks. His talent extends beyond teaching—he’s also a skilled filmer and drone pilot, capturing stunning footage. With Cole, you’ll experience surfing from both the waves and the sky.
Max Hoyle
Paul Francisco
Max Hoyle
Max Hoyle is a real estate professional and avid surfer based in Loch Arbour, NJ. As a licensed realtor with Sachman Realty in Asbury Park, he offers personalized guidance to clients across the Jersey Shore. Outside of real estate, Max is a surf instructor at North Beach Surf and a former Allenhurst lifeguard, reflecting his deep connection to the local community and coastal lifestyle.